Winwood Consulting

Strategic consultancy
for the art and
luxury industries

Winwood Consulting provides tailored advice and specialist services for galleries, dealers, fairs and trade associations as well as businesses working in or seeking to access the art world


Winwood Consulting is passionate about helping businesses maximise their potential and uses its deep, wide-ranging and unique experience to help companies evolve and achieve their objectives.

How Winwood Consulting can help

  • Advise on business strategy and assist with its implementation
  • Improve profitability
  • Find new clients and engage with new and existing clients
  • Establish communication campaigns, including social media, digital and marketing
  • Secure sponsors and partners
  • Enhance exhibitor numbers and quality
  • Build and nurture relationships with all stakeholders, including shareholders
  • Organise small to large scale events, including art fairs and gala evenings
  • Improve performance at art fairs, maximising return on investment
  • Business advice and guidance at a senior level


Brand Auditing

  • Perform full brand audit
  • Recommend positioning and activity and implement

Branding & Brand Strategy

  • Create coherent brand identity for businesses across all relevant platforms
  • Create tone of voice for business
  • Ensure continuity of the brand throughout all business activities
  • Establish a brand strategy to show how, what, where, when and to whom the brand messages will be communicated and delivered
  • Review brand strategy on an ongoing basis to ensure consistency

Business Development

  • Identify new opportunities and areas of potential growth
  • Pursue business development goals

Charity & Fundraising

  • Assess and secure charity partnerships
  • Establish CSR programmes
  • Advise on proven fundraising techniques
  • Support charities who are fundraising in the sector


  • Analyse existing digital platform and make recommendations
  • Fully implement and support digital plans including website and online selling


  • Plan and organise events from gallery exhibitions and previews to gala evenings to outdoor events to international art fairs
  • Advise on all elements of the events including catering requirement, invitations and promotion
  • Review events to assess their effectiveness and make reccomendations

Exhibitor Services

  • Assess current activity
  • Analyse competitor activity and make recommendations
  • Establish fair goals and activate participation requirements including applications, organiser liaison, promotion and stand building
  • On site support also available


  • Consulting services for fair organisers
  • Objective analysis of fair activity and review of competitor activity and positioning in the marketplace
  • Help improve profitability
  • Secure sponsors and partnerships
  • Enhance exhibitor numbers and quality
  • Target and increase visitor numbers
  • Grow fair reputation


  • Establish communication campaigns, including social media, digital and marketing
  • Review marketing activity and provide recommendations
  • Create marketing plan and goals
  • Implement and manage marketing activity including branding, advertising, print, and digital
  • Review PR activity and provide recommendations
  • Perform full annual marketing review

Media Partnerships

  • Identify, secure and manage appropriate media partnerships
  • Create highly targeted media partnership opportunities
  • Activate media partnerships


  • Full operational support for galleries and events
  • Review current procedures and make recommendations
  • Improve operational activity, efficiency and profitability


  • Identify, secure and manage appropriate partners
  • Create highly targeted partnership opportunities
  • Activate partnerships

Social Media

  • Full audit of existing social media activity
  • Recommend strategy for future work
  • Fully implement and manage campaigns


  • Identify, secure and manage appropriate sponsors
  • Create targeted sponsorship opportunities
  • Activate sponsorships
  • Assist potential sponsors seeking opportunities within the art world
  • Maximise return on investment for sponsors

Stakeholder Relations

  • Nurture relationships with all stakeholders, including shareholders
  • Establish and maintain effective relationships between stakeholders
  • General counsel for organisations, including at board level

Start Ups

  • Perform feasibility studies
  • Support during business set up
  • Advise on branding and positioning
  • Guidance establishing policies and procedures
  • Access to professional expertise, including accounting and legal

Strategic Consulting

  • Provide advice to the art and luxury industries
  • Explore business aims and make recommendations based on experience and current market activity
  • Set short, medium and long term goals for businesses and assist them in achieving these goals
  • Enable businesses to position themselves strategically within their business area


  • Advise fairs on vetting policies and procedures
  • Help galleries to understand and adhere to vetting procedures

Winwood Consulting offers a bespoke and tailored service for each client adapting its approach to achieve their specific requirements and goals.

Clients may also draw on Winwood Consulting’s extensive network in areas including print and design, copywriting, event logistics, public relations and stand design and building.

Nicola Winwood has more than 20 years’ experience in the art world, creating and running prestigious fairs

Most recently she sat on the board of Masterpiece London as Fair Director, where she was instrumental in the inception, launch and development of this exciting new platform for cross-collecting.

At Masterpiece, she established the event and created a profitable business, secured major sponsors – including Royal Bank of Canada – attracted world-class exhibitors and grew attendance of the annual eight-day event to more than 40,000.

After graduating from the University of Bristol in 1999 with an MA in Contemporary History, Nicola joined The Grosvenor House Art & Antiques Fair, rising to Assistant Fair Director. As well as having full responsibility for the fair’s marketing and PR, she oversaw the fair’s VIP programme and collaborated with numerous high profile sponsors and brands.

Get in touch

For further information and to enquire about the services offered by Winwood Consulting, please contact:

+44 (0)7766 558505